News Analysis
‘Liberation Day’ Tariffs on Imported Materials Give Roofing Industry the Jitters
With markets in freefall, how long before Trump’s "declaration of economic independence" begins affecting contractors’ margins?

Following President Donald Trump’s announced “Liberation Day” tariff scheme, the Dow Jones Industrial Average dropped by 1,600 points, marking the largest single-day decline since 2020. The S&P 500 and Nasdaq Composite also experienced substantial losses, erasing approximately $3.1 trillion in value.
— Image courtesy of NBC News
After the Trump administration unveiled its long-anticipated tariff plan, which affects nearly all imports, on Wednesday, global indices, including those in the United States, fell sharply.
The Dow Jones Industrial Average dropped by 1,600 points, marking the largest single-day decline since 2020. The S&P 500 and Nasdaq Composite also experienced substantial losses of 4.8% and 6%, respectively. The slide erased approximately $3.1 trillion in value.
A universal 10% tariff will take effect on April 5, followed by higher, country-specific rates starting on April 9, officials said.
The administration’s move, which builds on a series of tariff measures initiated in March, targets nations with large U.S. trade deficits.
Although details remain incomplete, preliminary figures indicate steep increases for key trading partners — for example, tariffs may reach as high as 54% for China, 46% for Vietnam and 20% for the European Union.
Goods covered under the U.S.-Mexico-Canada Agreement (USMCA) will maintain a 0% tariff. However, non-USMCA items from Canada and Mexico will continue to incur the existing 25% tariff, with Canadian lumber specifically exempted — for now.
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Implications for Roofing and Building Supplies
The new tariffs compound earlier measures on steel and aluminum imports, which are essential components in metal roofing, flashing, gutters, siding, and framing.
Industry analysts expect these cumulative costs to force price increases that could ultimately affect contractors, homeowners and building owners.
“Although it’s difficult to predict the precise impact, these tariffs will raise construction costs,” said Buddy Hughes, chairman of the National Association of Home Builders. “We’re relieved to see that current exemptions for Canadian and Mexican products — and the specific carve-out for Canadian lumber — remain intact.”
Beyond metals, other components, such as certain insulation types, aluminum-based fasteners, and elements in roofing shingles and cladding, could see higher prices.
The tariffs are also likely to worsen existing supply chain challenges by prompting some suppliers to reduce or halt imports, potentially leading to material shortages and project delays.
Contractors may need to source more materials domestically or adjust procurement strategies to cope with longer lead times.
Economic Context and Broader Impact
The tariff announcement follows earlier actions taken in March, which imposed a 25% tariff on imports from Canada and Mexico (with USMCA exceptions) and increased tariffs on Chinese goods to 20%.
A separate 25% tariff on global steel and aluminum took effect on March 12.
Recent data suggest that these measures have already contributed to a 1.4% jump in construction input prices and a 34% surge in building material costs since December 2020.
Economists warn that the new tariffs could further erode consumer purchasing power. A recent study by the Yale Budget Lab projected that the April 2 tariff announcement might cost U.S. households an average of $2,100 annually — and that all tariffs enacted in 2025 could reduce real GDP growth by nearly 1 percentage point.
Industry leaders express mixed feelings about the new tariffs. “More tariffs equal more anxiety and uncertainty for American businesses and consumers,” said David French, executive vice president of government relations at the National Retail Federation.
John Carrico, vice president of product management at Epicor, noted that “lumber dealers and other building supply distributors will need to be flexible and adaptable in the face of these changes, especially with imports from Canada.”
Some analysts even suggest that, while the tariffs could increase construction costs, potential downward pressure on mortgage rates might partially offset the negative impact on housing affordability.
As these tariffs take effect over the coming days, professional roofing contractors and building material suppliers will need to monitor changes in material costs and supply chain dynamics closely.
Adjustments in pricing and procurement strategies may be necessary as the market absorbs the broader economic effects of these new trade measures.
Tariffs and How They Work
Broadly, tariffs are levies charged on goods imported from other countries, in this case, to the United States. The amount of the fee is based on the value of the product.
The duty is not applicable until the shipment arrives at a port of entry. Thus, companies importing foreign goods to the country must pay the additional tax upon receipt and that payment is remitted to the federal government.
Contrary to what some have asserted, it is not the exporting country or a company based overseas that pays a tariff. It is, in fact, the domestic-based importer that is assessed and incurs the fees, which are then remitted to the federal government.
From there, the additional taxes first paid by the importer are then passed down to wholesalers purchasing the imported goods. Wholesale companies typically choose to pass some — but more often all — of those costs to retailers. Retailers, in turn, raise their prices accordingly to recoup the additional cost.
Ultimately, according to most economists, it is consumers who bear the cost of a tariff.
Trump has argued that the U.S. should use tariffs to boost the national economy, claiming they would encourage more people to purchase American-made goods, thereby leading to increased investment in the country.
He has also used them as a method for curtailing illegal migrants and drugs from reaching the U.S.
On April 2, he reiterated previous talking points that the country has been "looted, pillaged, and plundered by nations near and far," calling them "foreign cheaters" and "scavengers."
"For nations that treat us badly, we will calculate the combined rate of all their tariffs, non-monetary barriers, and other forms of cheating," Trump said. "But we will charge them approximately half of what they are and have been charging us. So the tariffs will be not a full reciprocal."
The administration aims to impose tariffs on countries that have trade imbalances with the U.S. to reinvigorate domestic manufacturing, bringing jobs and factories back to the United States.
Trump is seeking to reduce the gap between the value of goods the U.S. buys from other countries and the value of those it sells. Whether or not tariffs will achieve these goals remains to be seen.
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