Westlake Royal Building Products announced it is expanding its production capacity in Florida to meet increased demand for its Newpoint Concrete Roof Tile. The company said it is making capital improvements to address a burgeoning demand for the weather-resistant concrete roof tile regionally. 

“This initiative demonstrates our continued commitment to serving the concrete roof tile marketplace in Florida,” says Eric Miller, vice president, sales for Westlake Royal Building Products. “With weather resistance and energy bills top-of-mind with homeowners, there is growing demand for Newpoint Concrete Roof Tile; with these improvements, we are now well positioned to deliver the product with an overall enhanced customer experience.”

Two regional concrete tile manufacturing facilities will undergo capital improvements, the company said in an Oct. 31 news release. The first, located in Lake Wales, about 60 miles east of Tampa, has undergone what the company described as “high-level enhancements” to streamline operations and to improve the quality and efficiencies. 

Optimization efforts at the second manufacturing facility, in Okeechobee, have focused on growing production capacity and output.

In addition to expanding overall capacity in Florida, Westlake Royal said it has also focused considerably on the “overall customer experience.” The company said it is delivering improvements to its e-commerce platform, while also enhancing key delivery and roof-load services.

“Westlake Royal is a business unit of Westlake Corporation, a Fortune 500 company,” says Miller. “However, these enhancements paired with our extensive locally based talent, which is highly attuned to the region’s specific roofing needs, showcases our personalized, local approach to serving Florida customers.”

Newpoint Concrete Roof Tile is designed to withstand harsh weather conditions and is compatible with Westlake Royal Roofing Components. Westlake says the components solutions provide a “comprehensive roofing system” that works in concert with the concrete tile.

“Our range of high-performance, resilient components enable a holistic approach to sourcing, ensuring product compatibility and roof performance, while simultaneously streamlining the supply chain and installation process,” Miller added.

For more information, visit westlakeroyalroofing.com.