PrimeSource Building Products Expands Wolf Home Products into Southeast US

Expansion introduces outdoor living solutions products to the Southeast market, offering decking, trim, and rail products for residential and commercial use

PrimeSource Building Products will expand the distribution of Wolf Home Products into the U.S. Southeast.

PrimeSource Building Products is a specialty branded building products company with a portfolio that includes fastening solutions, building materials, and outdoor living products that serve residential and commercial new construction and remodeling customers.

— Image courtesy of Wolf Home Products

PrimeSource Building Products, Inc., a building materials distributor, announced the expansion of its Wolf Home Products line into the southeastern United States in a news release last week.

The expansion, which includes Florida, Georgia, North Carolina, South Carolina, and Tennessee, seeks to connect local builders and homeowners with high-quality decking, railing, trim, and moulding options tailored to the Southeast's unique lifestyle and climate.

In a Nov. 12 news release, the company said it was excited to provide the Southeast with premium products that combine “innovation, durability, and design.”

The expansion includes the following key product offerings:

Florida: Wolf Serenity Decking, Wolf Trim, and Wolf Mouldings
Georgia, North Carolina, South Carolina, and Tennessee: Wolf Serenity Decking, Wolf Trim, Wolf Mouldings, Wolf Perspective Decking, Wolf Serenity Porch, Wolf Railing, Wolf Outdoor Lighting, and Wolf PVC Column Wraps

By leveraging PrimeSource Building Products' established relationships with Southeastern retailers, PrimeSource said Wolf Home Products “…will enhance its visibility and accessibility in the region.” The expansion aims to increase PrimeSource Building Products' network of stocking dealers and introduce Wolf Home Products as a top choice for building and outdoor living solutions.

"As we expand the reach of Wolf Home Products, we are excited to provide builders and homeowners in the Southeast with premium products that combine innovation, durability, and design," said Drew Meng, CEO of PrimeSource Building Products.

"The demand for high-quality outdoor living materials has grown significantly in the Southeast,” Men added. “This expansion allows us to meet that demand with a trusted brand that brings decades of expertise in outdoor building solutions.”

Wolf Home Products said it would send market development representatives across the Southeast to assist local retailers, providing excellent service and product knowledge. Support will also include strategic marketing efforts like social media campaigns, home improvement show participation, and collaborations with local territory managers.

The product line will be available to dealers as part of a full-scale distribution beginning January 2, 2025.

For more information, visit PrimeSourceBP.com or WolfHomeProducts.com.