TUCSON, Ariz -- Roofing contractors from across the country gathered in Tucson for the 13th annual Best of Success conference this morning intent on learning ways to grow their businesses while also sharing best practices to uplift the industry as a whole.
Jill Bloom, publisher of host Roofing Contractor magazine, kicked off the event with a reminder of the key mission – connecting contractors in a non-competitive environment designed so that they can learn from one another.
“Over the next day and a half, you’ll hear from a number of speakers on a wide range of important topics and addressing some of the key challenges facing the roofing industry today,” Bloom said. “But certainly as important as learning from experts, it’s just as important to learn from each other. To share your war stories . . . to talk about your failures and what you learned from them.”
Bloom was also excited about the lineup of speakers ranging on topics from digital marketing and drones to marijuana legalization and building successful referral programs. See the lineup of speakers and join several of the sessions in real-time via our Broadcasting Live feature.
Gregg Wallick, president and CEO of BEST Roofing in Ft. Lauderdale and repeat Best of Success speaker started the conference with a session on how to build a local brand.
Other highlights from day one of the conference include sessions on building a customized digital marketing strategy by R.J. Lowery, regional sales manager of RevLocal; and insights on how to maximize your online strategy from Kevin Lao, of Google.
The group also explored the generation gap in the industry and the arrival of millennials with a panel discussion of veteran and young roofing contractors from the across the country. Attorney and RC Guest Columnist Trent Cotney broke down the impact evolving marijuana laws are having on roofing contractors in states around the country.
Highlights for day two include a sit-down interview with Reid Ribble, new CEO of the National Roofing Contractors Association; how to build an advisory board of non-industry professionals by 2015 Roofing Contractor of the Year Jack Scalo, of the Scalo Companies; and how to build a successful referral program by Chase Lecklider, president of Chase Restoration in Indianapolis.
