Jason Loftus has been appointed as vice president of commercial for both the Adhesives, Coatings & Sealants and Spray Foam business units of Holcim Building Envelope. According to a news release, Loftus will be responsible for all customer interfacing roles, with a focus on sales, customer service, and technical service for brands such as Enverge Spray Foam and the Gaco line of products.

“Jason will focus on driving growth and finding synergies that benefit all customers, regardless of their segment,” said Jamie Gentoso, president of Holcim Building Envelope and Global Head of Holcim Solutions & Products. “His familiarity with our business and understanding of customer needs will strengthen our position as a trusted and credible advisor.”

Holcim offers a range of residential and commercial roofing, wall and lining systems, insulation, and waterproofing solutions for industries ranging from construction to marine and aerospace. Its portfolio of brands includes Elevate Commercial Roofing Systems, Duro-Last Roofing Systems, Malarkey Roofing Products, GenFlex Roofing Systems, Gaco, and Enverge Spray Foam.

Holcim Building Envelope is a division of the Holcim Group.