The Roofing Alliance, the philanthropic arm of the National Roofing Contractors Association, announced Monday that Dallas-based Sales Transformation Group has joined the organization as a Service Provider member. 

The Roofing Alliance said in a news release that Sales Transformation Group is the 203rd member to join the group, further strengthening a collective of forward-thinking leaders dedicated to shaping and advancing the roofing industry’s future.

“At STG, we are committed to helping roofing contractors thrive by providing the sales systems and leadership training needed to drive sustainable growth,” Sales Transformation Group Founder & CEO Ryan Groth said. 

“Joining the Roofing Alliance allows us to collaborate with top industry leaders, share best practices and continue elevating the professionalism and success of the roofing industry," Groth added. 

The Roofing Alliance brings together top roofing professionals in the industry, all committed to advancing the field. Collectively, they manage and support innovative programs and research initiatives that develop, improve, and advance the roofing sector in four essential areas: education and training, technology, sustainability, and philanthropy.

“Member participation is vital within the Roofing Alliance, and much of the organization’s strength comes from its broad base of supportive contributors,” said Executive Director Alison L. LaValley, CAE. 

“The roofing industry has a wonderful history of generosity, and for roofing professionals who would like to be involved in giving back and securing the future excellence of the roofing industry, the Roofing Alliance provides the perfect opportunity to collaborate, commit and contribute on multiple levels,” she added. 

For more information, visit roofingalliance.net.