CertainTeed Corp., Valley Forge, Pa., expands its marketing partnership in 2004 with NASCAR Nextel Cup driver and 2002 Daytona 500 winner Ward Burton. For the fourth consecutive year, Burton will represent the entire CertainTeed line of building materials, including: roofing, siding, windows, insulation, fence, deck, railing, foundation systems and pipe products. As part of the partnership, Burton will appear on behalf of the company at 12 select NASCAR races at CertainTeed-sponsored hospitality venues as well as the company's Little Rock, Ark., commercial roofing plant in April. More than 2,000 professional contractors and distributors are expected to attend.
"I'm proud to have CertainTeed as an on-going sponsor. Since 2001, they've been dedicated to my success - something my fans and I really appreciate," said Burton. "Having grown up in a family construction business, I truly appreciate quality building materials."
"Many of our contractors and distributors are big racing fans. Being involved with NASCAR is a great way to bring our customers together and show them our appreciation," says Mike Loughery, communications manager for the CertainTeed Exterior Products Group. "Burton is a perfect fit because of his understanding of our business. It makes NASCAR that much more fun when we can cheer for someone we know well."
This year, Burton sports the colors of a new team from behind the wheel of the No. 0 NetZero HiSpeed Chevrolet. During his career, he has earned seven pole positions, five victories, 24 Top-five finishes and 79 Top-10s in 322 Winston Cup starts. His most memorable victory came in 2002 when he won the Daytona 500. For the latest Ward Burton news, or to learn about upcoming events and how to purchase Ward Burton/CertainTeed Racing gear, go to www.certainteed.com/ward.
