The new logo features bold colors and a letter "M" symbolic of a building or structure. "This new design better reflects our company's strength and leadership in the architectural sheet metal business," says Geoff Stone, president of Metalforming.

The company also has redesigned its Web site, making it easier to access comprehensive information on all the product lines Metalforming sells and services. The site is organized into 10 main sections: 10-foot folders, 12- to 40-foot folders, shears, coil processing, portable rollformers, in-plant rollformers, panel curvers, decoilers, hand brakes and hand tools. The site also contains features, descriptions and photographs of the products offered in each of these sections, as well as links to PDF files of more detailed brochures. The site will also have a password-protected Intranet for current Metalforming customers, with part drawings, testing results, troubleshooting guides and more.