Owens
Corning has launched a full set of business solutions to help its
building materials customers easily, efficiently and profitably enter an
emerging and growing market category - re-insulation.
TOLEDO, Ohio - Owens
Corning has launched a full set of business solutions to help its
building materials customers easily, efficiently and profitably enter an
emerging and growing market category - re-insulation.
After extensive
research and nearly two years of development, Owens Corning’s solutions are
designed to enable channel partners to leverage their current customer base for
non-insulation home improvements to expand into re-insulation and/or accelerate
their current re-insulation businesses. The solutions incorporate a range
of everything partners need including: products, marketing and sales tools, the
Owens Corning AttiCat Expanding Blown-In PINK Fiberglas Insulation product and
portable AttiCat Expanding Blown-In PINK Fiberglas Insulation Machine. The
offering creates a market of buyers, sellers and services to make insulation
retrofit easy, approachable and affordable.
As insulation is
sold both through Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) distribution
channels, Owens Corning has been market testing specific solutions for each channel
and gaining insights to ensure that the marketing and technology tools for each
customer group are best tailored to meet their needs.
To
learn more about the re-insulation market opportunity and how your company can
work with Owens Corning to enter the market, call 877-658-6362 or visitwww.owenscorning.com/reinsulation.