Generating Roofing Job Leads Through Content

In previous columns, we talked about how roofing contractors should embrace new marketing concepts over some of the traditional marketing that has been a mainstay in the roofing industry. We also focused on evaluating the sales process and how important that step is before trying to generate leads. Now, we’ll begin looking at the different ways to generate leads.

There isn’t one easy answer on how to generate a lead, nor is there one activity that works better than all others. It’s a combination of activities that you and your team should be doing every day to cultivate relationships, build awareness and bring in the lead.