Roofing Contactors Need to Meet the Millennial Challenge

Millennials, generally acknowledged to be those born between 1981 and 1999, have become the largest age group in today’s workforce. This is understandable since estimates indicate there are roughly between 75 million and 92 million of them — the largest generation in our country’s history. They’re unique in a number of ways. More than one-third continue to live at home with their parents than with a spouse. In addition, fewer of them own a home than any similar age group in recent history. But it’s not just homes that they don’t buy. They’re also reluctant to buy cars. They’re content to use ridesharing options like Uber and to be more a part of the sharing economy. In addition, over 90 percent of millennials use coupons for everyday purchases. However, consistent with their technology-driven lifestyle, they use digital coupons rather than paper. 

In general, millennials view of work is also different from what employers have traditionally experienced. Most have not held any job before or during college. While, like most others, they want interesting jobs with good pay and benefits, their priority is a work-life balance. Many critics of millennials view this as lacking a work ethic.