KANKAKEE, Ill. — IKO has announced the launch of its new North American website for residential roofing.

Designed with both contractors and homeowners in mind, the easy-to-navigate new site elevates the user experience for those researching roofing options, products and best practices.

Homeowners can “Find a Contractor,” review product and accessory overviews, peruse the design center, access a roof inspection checklist and more. Contractors can “Find a Distributor,” learn more about the new ROOFPRO loyalty program and take advantage of professional tools and support that can help business efficiency and efficacy.

“We’re excited to launch our new residential website,” says Jeff Williams, brand director, North America. “More and more research is being done online and this new site provides a valuable, easy user experience for homeowners and contractors alike.”

Contractors and customers will also benefit from IKO’s Roofviewer app. The app is a tool to create a mock-up of a home and test a fresh and vibrant selection of roofing colors. Experiment with new colors from IKO’s performance product lines — Dynasty and Nordic — and see how they complement shutter, railing, door, window and trim colors. IKO consults with roofing design specialists in emerging color trends every year to ensure the colors reflect today’s styles.

IKO’s residential website will be continually updated with new product announcements, blog posts, project profiles and more. To learn more, visit https://www.iko.com/na/.