ROSEMONT, Ill. — The Roofing Alliance, the foundation of the National Roofing Contractors Association (NRCA), has released its 2018-2019 Annual Report. The report highlights the organization’s funding initiatives, membership, communications and awards.
According to the report, a total of $281,870 in funding was approved for 2018-19 going towards the National Women in Roofing (NWIR) Diamond NWIR Day Sponsorship along with continuing funding for employee outreach (including the Most Valuable Player Awards program), construction management schools initiative (including a demographics research project — “A Study of the U.S. Roofing Industry and Its Workforce” by Arizona State University), Colorado State University’s CM Cares Program, the Gold Circle Awards Program, NRCA’s Silica Objective Data Collection Project and the continued partnership with Ronald McDonald House Charities®.
As of this annual report, $5.4 million has been used to fund 46 projects since inception.
“What started as a vision in 1996 has grown into a vibrant organization,” said Bennett Judson, Roofing Alliance executive director. “Thanks to the support of its members, who represent all roofing industry sectors, the Roofing Alliance continues to secure the future excellence of the roofing industry by investing in education and training, technology, research, sustainability and philanthropy. The Roofing Alliance seeks support and participation from the industry’s best and brightest to address issues of concern to the entire roofing industry.”
Rod Petrick, Roofing Alliance president, said Roofing Alliance members understand the importance of supporting charitable causes. A priority was the adoption of 165 standalone Ronald McDonald House roofs by Roofing Alliance and NRCA members.
“An initiative near and dear to my heart is our nationwide partnership with Ronald McDonald House Charities,” Petrick said. “Our partners agree to conduct annual roof inspections; ensure the roofs are properly maintained; perform emergency repairs when needed; and be involved when the roof systems need to be replaced. The real work and excitement begins as members reach out to the Houses not only to maintain their roofs but also to connect their staffs through different volunteer opportunities.”
An additional focus in the 2018-2019 fiscal year was improved communications for the foundation. Judson said thanks to the efforts of the Branding Task Force, a creative brief was developed, and two companies were selected, HJE Consulting and Leverage Digital.
“This year was pivotal for our communications. Our initiatives, programs and projects have been dramatically increasing during the past few years but getting information out to the industry was a challenge,” said Judson. “At member meetings, the feedback was the same — we need to do a better job of telling our story.
“The Roofing Alliance plays a critical role in the industry, and the advances we have made during the past few years are a testament to how successful we can be when everyone in the industry works together,” concluded Judson. “In this annual report we wanted to thank the membership for all they do. The Roofing Alliance accomplishments are significantly helping to improve the industry and we are very proud to share the successes in this annual report.”
To learn more about the Roofing Alliance or download a copy of the Roofing Alliance 2018-2019 Annual Report, visit www.roofingalliance.net. Copies will also be available during the International Roofing Expo at booth # 5715.
