Owens Corning has received the Women’s Choice Award® (WCA) for the fifth consecutive year. Recognizing Owens Corning as “America’s Most Recommended™” shingle manufacturer, the award and accompanying seal are based on a national unaided survey asking American women to select brands they would highly recommend to family and friends.
As the Women’s Choice Award seal signifies consumers’ brand loyalty and support, it also is a powerful indicator of a brand’s commitment to its customers. The award reflects Owens Corning’s ongoing effort to support women in making the best roofing choices for themselves and their families.
“It’s important to note that the findings come from women respondents selected by an independent, third-party source and not from an Owens Corning customer list," said Sue Burkett, marketing manager. "The respondents objectively judged our brand based on the resources and the wide range of beautiful shingles we make available to them. Owens Corning Roofing recognizes and celebrates the influence of women when it comes to exterior style decisions, and this award tells us the breadth of design tools we offer are helping inspire women in their shingle selection process.”
As home improvement decision makers and style influencers, women value the recommendations and referrals of other women. According to the Women’s Choice Award organization, over 90% of female consumers value the opinion of others when making purchasing decisions. The seal represents a trusted, third-party validation reflecting the confidence of women to choose Owens Corning Roofing products for their home.
"With so many choices in the marketplace today, the Women's Choice Award serves as a trusted endorsement and visual beacon of empowerment for women, simplifying the decisions involved in home improvements," said Delia Passi, founder and CEO of the Women's Choice Award. "When she sees the Women's Choice Award seal it provides an unparalleled level of trust and validation, putting her mind at ease – and that's priceless. We congratulate Owens Corning Roofing for their focus on delivering a superior experience to female consumers."
