MOORESVILLE, N.C. — Lowe’s announced the release of its PROvember Playbook, a guide for Pros of all business sizes to create the most value as they restock and recharge heading into 2023.

According to new proprietary research from Lowe’s1, 86% of Pros found inflation a top challenge in 2022, and two-thirds of those Pros believe it will be a long-term issue. The Lowe’s PROvember Playbook will help ease the burden of such issues by offering advice from Lowe’s Pro Ambassadors about making the most with their money, which tools are worth stocking up on now, and which deals provide the most return on investment for their business.

Available at Lowes.com/PROvemberPlaybook, the guide comes just as Lowe’s kicks off Lowe’s PROvember on Oct. 27, with more than 30 days to celebrate Pros. This year's program includes new upgrades to help make the most of year-end purchases, including:

  • Extra savings to help provide more return on investment in the long run. In addition to immediate cost savings, Pros can stock up for the year ahead on select Pro-grade tools and materials — from DeWalt, Metabo HPT, FLEX and more — that also promote maximum productivity on the jobsite.
  • Opportunities to earn rewards. MVPs Pro Rewards and Partnership Program members can rack up Bonus Points by earning up to three Bonus Points per dollar2 on select items during Lowe’s PROvember.
  • Lowe’s will host a free Pro Happy Hour on Nov. 17 from 2 to 5 p.m. at all stores nationwide, where Pros can join in for free Pepsi drinks, Frito-Lay snacks and more. MVPs Pro Rewards members can also enter for a chance to win a trip to the NFL Pro Bowl Games3. 
  • A Pro desk with fully dedicated Red Vest associates trained to help Pros, inventory quantities that Pros can count on and strong credit offerings (Pros can save 5% off every day on eligible purchases plus 0% interest for 60 days when using the Lowe's Business Advantage Account4).

“We know Pros have a lot of challenges to navigate this winter, so we are deepening our dedication through Lowe’s PROvember,” said Tony Hurst, senior vice president, Pro, services and international. “As a true business partner for Pros, we are listening to their needs and adding more value and more meaning to what we offer our Pros so they can get ahead of another busy year.”

Survey Results

For the second year in a row, Lowe’s conducted its proprietary Pro Pulse Survey1 to understand Pros’ reflections on the year and what they expect ahead. In addition to challenges they faced like inflation, the key findings suggest:

  • Pros remain optimistic despite a challenging economic backdrop. Nearly three in five (59%) Pros say their job has been more challenging than last year, but 73% say their job has been more rewarding than last year. 
  • Pros expect steady project growth in 2023. Sixty-six percent expect to have more work for the remainder of the year than they did during the rest of the year – and 73% expect even more work in 2023.
  • The increasing economic pressures provoke an even deeper focus for Pros on saving time and money. While 98% of Pros say effective time management is important to the success of their jobs, 57% of Pros name effective time management as a challenge.
  • Looking ahead to next year, the majority of Pros (61%) plan to outsource part(s) of their business. Further, 68% say they rely on their retailers and suppliers more than they did a year ago.

Learn more about Lowe’s PROvember and shop the latest savings from Oct. 27 – Dec. 8 at Lowes.com/PROvember.

1. TRUE Global Intelligence, the in-house research practice of FleishmanHillard, fielded an online survey of 1,000 home improvement professionals in the U.S. aged 18 and older between September 15 and 28, 2022, on behalf of Lowe’s.

2. Program subject to Terms & Conditions. Details at Lowes.com/L/ProLoyaltyTerms. Subject to change. Bonus Points calculated before taxes and fees, after applicable discounts, if any.

3. NO PURCHASE NECESSARY. Begins at 2:00:00 p.m. local time & ends at 5:00:00 p.m. local time on 11/17/22 (“Sweepstakes Period”). Open to legal U.S. residents residing in the 50 US/DC, 18 or older (19 or older for AL & NE) & a Lowe’s MVPs Pro Rewards member at the time of entry. Void where prohibited. Ends at 5:00:00 p.m. local time on 11/17/22. See Official Rules for free entry via email at bit.ly/3BZK3mC. Sponsor: Pepsi-Cola Company. Lowe’s is not a sponsor of this sweepstakes. The NFL Entities have not offered or sponsored this Sweepstakes in any way.

4. For more information on Lowe's PRO Financing Solutions options visit lowes.com/businesscreditcenter.