VIDEO: How to Get Accurate Marketing Information

Getting trustworthy marketing data quickly can be a challenge for small businesses, including roofing contractors. In this brief RC Best of Success Podcast episode, Publisher Jill Bloom speaks with Jessica Reyna, owner and marketing director of Kill Your Competition, about how roofers can find easily-verifiable information and ensure they see results with their marketing dollars.

“Especially as a contractor or even as a local business or even sometimes marketers, I’ve seen this, they don’t understand, what is a good source,” Reyna said. “How do I validate what’s true and what’s not? Because there’s millions of ways you can get ‘reporting’ and information.”