S-5!, the Colorado-based metal roof attachment solutions manufacturer, announced a number of accredited educational sessions it plans to host at 2024’s METALCON tradeshow and conference, taking place in Atlanta from Oct. 30-Nov. 1.

Thursday, Oct. 31

8:30 a.m. | Metal Roofing from A (Aluminum) to Z (Zinc)

Rob Haddock, founder and CEO of S-5!, and director of the Metal Roof Advisory Group, will present “Metal Roofing From A (Aluminum) to Z (Zinc).” Described in an S-5! news release as “the best ‘crash course’ available” for all in-industry personnel, it includes technical information presented in a “common-sense” fashion that makes the art and science of metal roofing clear, concise and understandable. 

Attending will benefit contractors, salespeople, architects, specifiers, roof consultants, engineers, building owners, and maintenance staff.

1:30 p.m. | Strength Comparison Between Short Rail and Direct Attachments on
                  Racking Systems on Metal Rooftop for Solar Applications

Later Thursday afternoon, S-5! Research and Development Director Ricardo Barroso will present a technical session on “Holding Strength Comparison Between Short Rail and Direct Attachments on Racking Systems on Metal Rooftop for Solar Applications.”

Barroso oversees product development, compliance and application engineering at S-5! and will review wind uplift load test data to compare a commercial short rail with a direct attachment metal bracket on an exposed-fastened metal roof panel. 

He will analyze the engineering calculations and discuss the financial benefits of adopting a more robust uplift resistance system.

Friday, Nov. 1

10:30 a.m. | Sales 101: Successful Sales Strategies from Cross-Selling to Up-Selling

On Friday morning, sales expert David Stahler of S-5! will present “Sales 101: Successful Sales Strategies from Cross-Selling to Up-Selling.” Selling products or services has become increasingly challenging, requiring extensive knowledge, a well-developed strategy and the ability to build relationships. 

Stahler brings nearly 30 years of experience in sales, marketing, business development and change management, applying a results-driven, sales-oriented approach.

Attendees can stop by S-5!’s booth (No. 1414) to see its newest innovations for attaching virtually anything to most metal roof types while maintaining roof integrity and warranties. Made in the U.S.A., S-5! solutions are engineered for various roof-mounted applications and installed on more than 2.5 million metal roofs worldwide. 

For more information, visit S-5.com.