Just got back from Roofing Contractor’s Best of Success Conference — an event that usually takes my breath away, even when it’s not held at high altitude

I love the fall. The weather is beautiful. Football season begins, and the baseball playoff races are in full swing. It’s also time for Roofing Contractor’s Best of Success Conference, which is my favorite event of the year. 

 How does a contractor embrace a relatively new concept or technology and apply it to his or her business?  

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.

Ignition Toll-Free introduces 1-800-ROOF-ALL, a marketing phone number created for professional roofing companies.

 Where is the next generation of roofing business owners coming from? And what can they tell the old guard?  

According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 

 Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.  

 Ricardo González is the founder and CEO of Bilingual America.