While traditional forms of advertising still work, roofing contractors should be doing all they can to enhance their digital footprint to attract customers.

No matter what kind of roofing services you offer, if you want to grow or even maintain your roofing business, you must consistently seek out new customers.

Social media has connected the world rapidly and with vastly accessible and affordable means.

Change is always on the menu in business and roofing is no exception.

It’s common knowledge that an online presence is critical to a roofing contractor's succes.

Lao, who's worked for Google since 2011, explained the importance of the ever-changing digital world.

With a panel led by Jim Johnson, contractors at Best of Success were presented with an interesting session regarding technology.

For employers with a union workforce - or a workforce that could unionize — complying with the National Labor Relations Act is an ongoing headache.

While it may seem like a stretch that employees have a legal right to bash their employers on social media, the NLRA protects the right of employees to engage in 'protected concerted activities.'