Lao, who's worked for Google since 2011, explained the importance of the ever-changing digital world.

Creating a great experience for your customers goes far beyond installing a roof.

Employers need to stay on top of new ways to communicate and their legal ramifications.

As part of our second installment in the Young Guns series, Roofing Contractor asked these next-generation roofing contractors to provide their perspective on a rapidly changing industry and share their insights on key issues including generational differences, social media and recruiting new employees.