ATLANTA — Roofing contractors got an in-depth and hands-on introduction to new Atlas products, incentive promotions and technology tools at eight Atlas Innovations Roadtrip events held in Chicago; Dallas; Charlotte, N.C.; Birmingham, Ala.; Philadelphia; Baton Rouge, La.; Atlanta; and Orlando.Several Atlas executives spoke at the Roadtrip 2013, describing how Atlas designs with the contractor in mind.
Kirk Villar, vice president of sales and marketing, explained how the partnership with 3M has allowed Atlas Roofing products to really stand out. He told the attendees how they could earn Atlas Unlimited Rewards for using Pristine Shingles and help customers prevent algae growth on their roof. Randy Morgan, national accounts manager at 3M, showed how the science of copper is built into every Atlas shingle with Scotchgard Protector. Contractors were shown a Shingle Visualizer presentation that vividly illustrated how algae growth causes loss of shingle integrity, and how Scotchgard prevents the “Algae Apocalypse” from ruining a roof.
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