Managing Your Company’s Reputation

To know where you’re going, you first must know where you’ve been.

When organizations are planning long-term strategic direction, they often go through a process of self-discovery. Because this method typically considers the strengths, weaknesses, opportunities and threats to the organization, it’s often referred to as a S.W.O.T analysis. If sufficient time and energy are put into this process, it’s possible to build a plan of action that leads to success.