COVID-19 Crisis: Roofers Re-emerge with Technology

Roofing contractors that pushed through the economic turmoil caused at the outset of the COVID-19 pandemic relied heavily on technology in ways that are bringing lasting changes to how they do business.

From coast to coast, roofers repeatedly said they wouldn’t be able to keep current customers at ease, much less target and convert new ones without the prevalence and ease of video conferencing and instant messaging. Others noted that if not for interactive tools and technology, they couldn’t maintain a semblance of worker safety required to make employees feel comfortable returning to the same work roles performed prior to the crisis.