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As market demand for sustainable roofing grows, people-related strategies will become increasingly important.

Difficult people are not necessarily incompetent or lazy, they are just difficult.

Let’s agree: the roof-contracting business is risky.

Employers need to prepare for increased enforcement and new regulations.

Next time you bid a flat roof job, make sure your customer understands the many benefits of roof cover boards.

Rebuild how you envision the sales process, and your sales will increase.

We recently attended the 2015 International Roofing Expo (IRE) held in conjunction with the annual convention of the National Roofing Contractors Association (NRCA).

Analyze your marketing strategies to understand them.

An organization must carefully consider its particular situation when creating or reviewing the corporate dress code.

Given today’s low energy prices, it’s become a little more difficult to sell the value of high-R roof insulation based solely on traditional Return on Investment.