It was 1985 and a major hail storm ravaged the communities in and around Lincoln, Neb. Mike Hansen and a friend, Steve Beigert, did very well that summer reroofing affected homes, and before long started their own roofing company, White Castle Roofing.
To be successful at social media, contractors need to be vigilant and create or share content that not only engages audiences, but also sets them apart from the competition.
In recent years, the Occupational Safety and Health Administration (OSHA) has dramatically increased rulemaking that has impacted the roofing industry.
As more politicians and union-affiliated groups push for higher minimum wages, employers need to prepare now for the significant financial, compliance and regulatory challenges these changes may bring.
Now, 44 years later, the next generation of Torys is leaving the company’s mark on their Hawaiian homeland while making a difference for roofing contractors on the mainland through determined and creative leadership.