Understanding Homeowners' Online Buying Habits Todd Bairstow October 6, 2015 No Comments People are spending more time online thinking about their roofing options.Read More
Developing a Winning Social-Media Strategy With Latinos Ricardo Gonzalez September 2, 2015 No Comments Being culturally relevant goes a long way toward developing relationships with Latinos.Read More
Marketing Makeover Marketing Makeover: Getting Started Karen Edwards Heidi Ellsworth March 6, 2015 2 Comments Analyze your marketing strategies to understand them.Read More
Guest Column Ensure Performance by Connecting Your Roofing Tools to the Correct Power Source Matt Barlow November 3, 2014 No Comments Make sure you are connecting your tools to the correct power source on the job.Read More
Guest Column Defending OSHA Willful Citations Trent Cotney Tray Batcher June 4, 2014 No Comments Employers should take proactive steps to ensure employee safety — and document their efforts.Read More
Green Solutions Show Clients How You Can Save Them Money and Set Yourself Apart Melissa Mulligan April 7, 2014 No Comments Take advantage of the many resources available through your local utility companies and government agencies.Read More
Guest Column Leveraging Roofing Experience to Find Success in Solar Kelcy Pegler Jr. April 7, 2014 No Comments One contractor shares his insights on entering the residential solar market. Photos courtesy of Roof Diagnostics Solar.Read More
Simple Solutions to Complex Roofing Problems: Taking a Second Look Roof systems depend on the effective interrelationship of all of their components. Louisa Hart January 1, 2014 No Comments There’s no doubt that simple solutions to complex problems can be very appealing.Read More
Guest Column The Taco Mayor, a Southern Chef and the Roofing Industry Leaders need to manage cultural nuances and differences properly or risk huge losses. Ricardo Gonzalez August 7, 2013 One Comment Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.Read More
My Business Exit Mistakes: You Don’t Know What You Don’t Know Kevin Kennedy February 11, 2013 No Comments Business was really beginning to boom in the mid 1990s when we (three majority owners) paid the final check to our previous owner and took possession of our 200-employee company. ItRead More