It never fails: change is hard. Even when most everything goes well, it is hard. 

 The phrase “Work smarter rather than harder” was something Aaron Beiler, president of New Heights LLC, often tried to practice when he ran his own roofing company.

 Tom Hanks in the movie “Forrest Gump” said, “Life is like a box of chocolates. You never know what you’re going to get.” 

 The editors of Roofing Contractor see a lot of new products, so once a year after some of the big trade shows we put our heads together to single out some of the industry’s most recent innovations.

It wasn’t a hurricane but the 2012 International Roofing Expo® that took Orlando by storm in late February.

 Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service.