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Visit Atlas at booth #14113 and see for yourself what the latest innovations in roofing technology will mean for business in 2025.

Roofing Talent America positions itself as a strategic partner, not just a recruiter, using specialized headhunting and rapid placements to help roofing firms build top-tier teams.

A roofing worker suffered severe electrical burns, and six homes were damaged after a power line energized a gutter system, sparking fires in a west Houston townhome community.

Well-known builder and social media star Stephanie Dailey leads MRA session on how to build a profitable residential metal roofing business.

GAF names ServiceTitan its preferred customer relationship management platform; it's the first time the company has endorsed a CRM. Master Elite contractors get a 3% rebate on subscriptions.

GreenMantra Technologies returns to IRE 2025 in San Antonio, Booth No. 19119, showcasing CERANOVUS additives and transforming plastic waste into high-performance roofing materials. 

Kraton and Formosa Petrochemical’s Taiwan joint venture plant is now ISCC PLUS-certified, expanding Kraton’s renewable SBC production into Asia. 

Westlake Royal Building Products returns to the 2025 IRE with new nature-inspired colors, live demos, digital tools, and award-winning roofing solutions.

Houzz’s 2025 State of the Industry Report echoes Roofing Contractor’s findings, highlighting rising costs and labor shortages. Yet, nearly three-quarters of roofing and other specialty contractors expect growth driven by tech adoption, service expansion, and high-budget projects.

Tremco’s Rising Stars Program has become a 501(c)(3) nonprofit, expanding its reach and funding to empower underrepresented youth with construction careers.