During my most recent sales management seminar, a program I conduct four times per year, I was struck again by the common lack of structure I see in sales organizations. Nearly every company I have worked with in my career has a very clear operational plan for production, delivery and installation services. 

Cold process systems consist of multiple plies of reinforcement sheets that are set in a cold adhesive (solvent based or water based). These systems are often referred to as cold process BUR systems because the application procedures are similar to hot applied BUR systems. 

My clients often engage my services to write copy for their brochures and Web sites. Most contractors believe they are promising a customer-driven experience. This was the case with one client who I had to challenge on that belief. I noted that the webspeak of his Internet site told a very different story. “Webspeak” is the language and implied message of your Web site.

Flashings are the most common source of roof problems. Leaks often occur at these areas due to improper termination design, improper workmanship or use of inappropriate materials. Oftentimes flashing design is omitted from project specifications and it falls upon the roofing contractor to provide guidance in these locations.

Metal roofs are now common sights on schools, shopping plazas, churches and municipal buildings. The aesthetic value of metal roof systems is making them more appealing to the architectural community.

When you are struggling to sell your higher end products, introduce less expensive options. You will be surprised to discover that your clients still purchase the more expensive goods. The response results from a psychological phenomenon called the Law of Contrast. When two options are presented side-by-side, the law of contrast reveals that people will choose the preferred option even at a higher price.

Codes and regulations play a large role in our day-to-day business operations. They dictate what is required on projects and influence everything from material selection to application techniques. The codes and regulations are constantly changing and it appears we are headed into an environment where regulations will increase and became more stringent.

As new construction starts plummet, many builders have begun shifting their business from new construction to remodeling. It’s easy to assume many won’t understand remodeling. But make no mistake that some will not be worse, but actually will be better business operations than their more experienced remodeling competitors.

The vast majority of roof leaks occur at flashings, penetrations and terminations. Regardless of the roof covering system, these locations become the most critical points of proper weatherproofing. In this respect, SPF systems are no different. This article provides proper detail recommendations for SPF systems at the most common flashing and penetration locations.

The flashing element is the most vulnerable part of any roof system because it is the point at which the horizontal roof deck and vertical surface join. It is also the intersection of two different materials, such as is the case with parapet walls.