Today, buyers are much more educated about roofing products and application methods. The Internet has altered the landscape to yield a new crop of roof-savvy consumers. Typically this works in favor of the seller, since the customer has done some homework in advance of the sales call.
Use that headline in your employment ad the next time you need to hire someone! It certainly is more descriptive of the type of person you should want to work with. Workforce camaraderie - how important is it? By my estimation, it's priceless. The solidarity of your staff plays a major role in your company's productivity, profitability and personnel retention rates.