Rick Davis is an expert in sales training, and he’s worked with dealers and contractors in the construction industry for 25 years.Roofing Contractoris thrilled to have him as a contributing columnist, and we’ve had him speak in person at our Best of Success event twice.

Rick Davis is an expert in sales training, and he’s worked with dealers and contractors in the construction industry for 25 years. Roofing Contractor is thrilled to have him as a contributing columnist, and we’ve had him speak in person at our Best of Success event twice. If you’ve been lucky enough to see him in person, you know how effective he can be as a motivator and no doubt left with pages full of ideas to implement to improve sales and marketing at your business. Whether you’ve seen him in person or not, I’m sure you’ll be interested in tuning in to his live webinar on sales and customer service on April 13 at 2 p.m. Eastern time.

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Good economy or bad, sales is the straw that stirs the drink, and customer satisfaction is always the goal. This session, titled “Crafting a Great Customer Experience,” will teach contractors how to differentiate themselves from the competition by creating elated customers that give them referrals and buy at fair prices.

Attend this session and learn how to:

• Discover how to create a promise that makes the phone ring.

• Sell your services in a way that generates positive results and more sales.

• Involve your entire staff to become part of the experience that creates elated clients.

• Leverage your successful projects to create more business with existing clients, referrals and testimonials that will help you grow your business.

If you miss the live session, you can view the archived version after the event. As with all of our webinars, it’s available for one year atwww.roofingcontractor.com, and Rick’s columns are always accessible in our online archives.