The benefits of a contractor incentive program are well-known. Contractor incentives can help you increase sales, build brand loyalty, and engage your contractors. A truly optimized incentive program has added benefits that can lengthen your program’s lifespan, making it a flexible, expansive tool you can use to boost your B2B sales strategies. Let’s take a look at top strategies for optimizing an incentive program while avoiding the common mistakes that can hinder its performance:
Your incentive program goals should follow the SMART (specific, measurable, achievable, relevant, and timely) structure. Your goals should be informed by research into your current market position and sales priorities. You might consider working with a sales channel or data expert to help identify areas of opportunity, or friction in your distribution network.
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