In his new role, Lang will refine customer segmentation and develop market strategies for expanding the company’s residential digital solutions.

A new report shows that with generative AI advancements, consumers expect timely, same-day responses and pricing transparency. 

Whether it's for scaling up business or supplementing labor needs, subcontracting plays a critical role in the roofing industry. Learn more about how it's changed in the past year with Trent Cotney, partner at Adams and Reese.

A new analysis projects that the impact of solar-friendly policies in a growing number of states and localities will drive rapid growth in the solar roofing market.

A report from Global Marketing Insights predicts the asphalt shingles market will surpass $9.5 billion mark by 2025 thanks to advanced roofing systems and rapid urbanization.