Richey Nelson, a third-generation roofer, co-founded Roofr to connect homeowners with roofers. Facing a shortage of roofers, his company started offering a free aerial imagery measurement tool to attract contractors, which evolved into a comprehensive sales software platform covering various aspects of the roofing business.

Roofr, a roofing technology company, raised $23.5 million in funding led by Vertical Venture Partners, with participation from ABC Supply Co. and other investors.  

The latest funding round will help Roofr build a robust end-to-end experience for roofers globally by providing professionals with a simple way to manage their projects.

Solar financing from PowerPay can be applied to the entire project including solar panels, batteries, generators, roofing and all installation costs.

The partnership will provide thousands of Roofr contractors to access PowerPay's consumer financing program with 0% dealer fees and rates starting at 4.99%.

The latest round of investments comes on the heels of a product evolution that is generating intense interest in the roofing industry.

Roofr has partnered with Mosaic, a financing platform for home improvement projects, to provide contractors a simple financing solution to offer to their customers.