With the acquisition of Duro-Last, Holcim is expected to exceed $4 billion in net sales ahead of internal schedules.

Jamie Gentoso spearheads the transition from Firestone Building Products, incorporating a new set of ideas as it rebrands to Elevate.

Jamie Gentoso, president of building envelope division for Holcim, speaks about driving the Holcim's Building Envelope Division rebrand and overall transition at one of the roofing industry’s most important companies.

Learn how Holcim is driving the rebranding of Firestone to Holcim's Building Envelope Division to better serve the industry as one of roofing’s most important companies.

Firestone Building Products becomes Holcim’s building envelope division, a key growth engine for innovation and advanced building solutions.

Metro Roofing has updated its platform to easily and conveniently request a quote and get advice from a qualified roofing consultant.

The acquisition is part of Holcim's Strategy 2025 – Accelerating Green Growth plan, which aims to expand its Solutions & Products business by becoming a global leader in roofing systems.

While the membrane formulation remains unchanged, UltraPly TPO Flex SA provides an easier-to-install, safer version of the category’s most flexible TPO.

Manufacturers across all segments of the roofing industry share little optimism, ask for unity on nationwide call regarding supply shortages.

Miller is a nearly 40-year veteran of the roofing industry, coming to Mule-Hide Products from C&D Solutions LLC where he was an independent material representative for Fibertite, Firestone and Karnak.