Why should a roofing company, which likely has clients who don't drive to a branch location, care about using Google Maps? The answer is three letters: S, E and O; they mean more than you may know.

It can happen anywhere, anytime. A negative review about a roofing service, company, contractor or piece of equipment can be shared with an unlimited number of people with just a few key strokes.

Prioritizing and promoting good online reviews has made Soderburg Roofing and Contracting in Colorado a trusted leader in storm response and repair.

Whether in the residential or commercial sectors, roofers need to be marketing their reviews today, says digital marketing consultant R.J. Lowery.

RevLocal's R.J. Lowery shares how and why roofing contractors need to pay attention to their online reviews.

Yelp's new features include an enhanced the search experience to make it even faster and easier for people to find the right professional to hire.