GAF Enters Partnership with ServiceTitan

Technology agreement further expands SaaS provider’s reach within roofing

GAF announced it has partnered with ServiceTitan, the first time the company has “officially endorsed” a CRM provider. — GAF announced it had partnered with ServiceTitan, the SaaS customer relationship management system that launched its roofing platform last fall. SRS Distributors, one of roofing’s “Big 3” distributors, announced a partnership with the CRM provider last November, giving it a prominent placement among roofing contractors.
— GAF Headquarters image courtesy of GAF

ServiceTitan, the software platform that powers several trades, has been selected by GAF, one of North America’s largest roofing and waterproofing manufacturers, as the preferred customer relationship management solution for exterior contractors.

In a Feb. 11 news release, GAF said the partnership gives exterior contractors access to ServiceTitan’s web-based tools, designed to accelerate revenue growth and optimize workflows.

As part of the integration, GAF QuickMeasure reports are now available within ServiceTitan, enabling contractors to generate more accurate roof measurements and estimates.

In addition to the QuickMeasure integration, Master Elite contractors using ServiceTitan can receive a 3% rebate on their ServiceTitan core roofing subscription.

“We are very excited to establish this strategic partnership with ServiceTitan as GAF's preferred CRM. ServiceTitan's expansive capabilities and functionality will allow contractors to manage all aspects of their business from one platform, delivering an exceptional experience,” said Chris Rector, chief marketing officer at GAF.

“GAF is committed to helping contractors grow their businesses and providing products and services to do so efficiently. ServiceTitan shares that commitment and we look forward to working together to drive value for our mutual customers,” Rector added.

GAF said the partnership marks the first time it has “officially endorsed” a CRM provider, reinforcing its commitment to helping contractors streamline their business operations and drive profitability.

The company noted that contractors can quickly order single-family roof measurements in under an hour, reducing manual entry errors with auto-populated forms. The CRM tools increase accuracy and efficiency in estimating, boosting close rates by allowing contractors to provide fast, precise estimates within ServiceTitan.

“We are thrilled to be GAF’s preferred software partner,” said Connor Theilmann, chief business officer at ServiceTitan. “By integrating GAF into the ServiceTitan platform, we’re not only streamlining the estimating process and enhancing accuracy, but also fueling the kind of growth and operational efficiency that has propelled other residential trades forward.”

For more information about the partnership or to request a demo, visit servicetitan.com/partners/gaf.