GAF Materials Corporation Video Wins Hermes Gold Award
WAYNE, N.J. - GAF Materials Corporation announced
it has received the 2008 Hermes Creative Award from the Association of
Marketing and Communication Professionals in the category of Video – Marketing
Products. The award was presented to GAF in the Gold category for its
GardenScapes Roof System DVD, and recognizes the very best work in the
marketing and communications industry. The video, “GardenScapes: Greening
America - One Roof at A Time,” describes the advantages and features of the GAF
garden roof system including longer roof life, energy savings, improved storm
water management, tax incentives, and LEED credits. The show features an
interview with Peter Philippi, a garden roof designer, with over 20 years
experience designing garden roof systems in Europe.
He explains how the benefits of a garden roof create a “win-win” situation for
the community and the property owner. Through animated graphics produced by
GAF’s in-house Creative Services Department, the viewer can see how the
GardenScapes system reduces the complexity, cost, and potential pitfalls
associated with the installation of a garden roof. The video is available for
instant viewing atwww.gaf.com.
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