As roofing contractors know, social media has become a mainstay in any marketing strategies, which is why it’s important to keep up on interesting stories and posts.
RC’s audience is certainly among the contractors that are savvy with social media. We took a look back at some of the most popular stories we shared on social media to discover our readers’ favorite posts from 2019. See if you liked and shared these stories!
For the 10 most popular stories of the year, be sure to check out our top 10 list.
10. Roofer Sentenced to 8 Years in Prison for Scamming Customers
The list begins with a story that is a victory for the good guys, AKA the roofing contractors who do legitimate and honest business.
Patrick Jenkins, 30, from Texas was sentenced to eight years in prison after scamming more than 40 victims out of $150,000 to $300,000. In addition to his prison time, Jenkins must also pay $230,000 in restitution.
9. Ohio Roofing Contractor Cited by OSHA for Repeated Fall Hazard Violations
A report from the Occupational Safety and Health Administration (OSHA) showed that Chanell Roofing and Home Improvement LLC, based in Cleveland, Ohio, was penalized $200,451 for violations of fall protection standards.
Stories like these serve as a reminder to roofing contractors to enforce safety measures, lest they incur hefty fines or, at the worst, experience the death of a worker.
8. Roofing Contractors 'Vent' About Homeowners
Whether it was the eye-catching headline or the content itself, roofers liked and shared this interesting story from Air Vent. Written by Paul Scelsi, marketing communications manager at Air Vent, the article allowed contractors to “vent” about what they want homeowners to know about proper ventilation.
7. ABC Supply Launches myABCsupply to Help Roofing Contractors Manage Business on the Go
Technology in the roofing industry continues to grow by leaps and bounds, helping in part to mitigate the workforce shortage by creating more efficiency. It’s understandable, then, that roofers wanted to check out and share the news that ABC Supply Co. Inc. launched the myABCsupply platform to help roofers check the status of their orders and deliveries.
6. Deer Park Roofing Acquires Louisville Roofing Contractor
In a showing of solidarity for a fellow roofing contractor, followers of RC’s social media blew up a story about Deer Park Roofing in Cincinnati, Ohio making its first acquisition. In October, Deer Park Roofing President Nick Sabino announced the acquisition of Fackler Commercial Roofing in Louisville, Ky.
Many in the industry know Sabino as the chairman of the National Roofing Contractors Association. He was elected in 2019 to a three-year term.
5. Pennsylvania Roofing Contractor Dies After Electrocution and Fall
This sad story out of Philadelphia served as a warning to roofing contractors to always be mindful of electrical wiring when on the job. In August, a 64-year-old contractor was pronounced dead after being electrocuted and falling three stories to the ground.
From 2008-10, 17 deaths from electrocution were roofers.
4. RT3 Names Curtis Sutton as Inaugural Innovator of the Year
At RC’s 2019 Best of Success conference, the Roofing Technology Think Tank (RT3) unveiled the first-ever winner of its Innovator of the Year Award as Curtis Sutton, president of Rackley Roofing in Carthage, Tenn.
RT3 is focused on technology solutions in the roofing industry, striving to inform contractors by bringing them solutions that are progressive and appealing.
3. Sister That Don’t Settle
The cover story for RC’s September 2019 issue featured Tana Ford and Brandy Ford Kaster, the sisters that own and operate Sorrelle Construction in the Dallas-Fort Worth area.
Their unique story of becoming roofers after each working as teachers struck a chord with readers, and their support of National Women in Roofing and efforts to see more women in the industry are inspiring.
2. 2019 Roofing Contractors of the Year
The annual Roofing Contractor of the Year awards always drum up positive energy in the roofing industry, and this year was no exception.
Hundreds of readers made sure to check out this year’s winners: Kelly Roofing in Bonita Springs, Fla. as Residential Contractor of the Year and Don Kennedy Roofing in Nashville, Tenn. as Commercial Contractor of the Year.
1. Walmart Lawsuit Claims Tesla’s Solar Roof Panels Caused Fires at Stores
Whether roofers are fans or critics of Tesla’s efforts in the solar roofing domain, they’re paying close attention to any news that involves the electric car maker.
It comes as no surprise, then, that a story about Walmart suing Tesla for its solar panels causing rooftop fires at seven different stores became one of the biggest stories on social media. Ultimately, the two giant companies settled.
