AGAWAM, Mass. — As part of previously announced organizational changes by OMG Inc. to accelerate growth, the company has named Geoff Medeiros vice president of sales and marketing for the Roofing Products Division.

In this role, Medeiros is responsible for developing and executing the division’s overall sales and marketing strategy to support its three business units: fasteners, adhesives and solar, and metal accessories, which includes Edge Metal. In addition, he is responsible for overseeing the company’s marketing communications and customer service departments. He reports to Peter Coyne, senior vice president and general manager of OMG Roofing Products.

“Geoff is a great fit for the company and this position,” Coyne said. “He is a strong leader with a proven track record of helping companies create long-term customer value.”

Medeiros joins OMG from Welch’s, where he was general manager, responsible for strategic growth and marketing for the company’s core product lines. Prior to joining Welch’s, he was vice president of brand management and product development with the Yankee Candle Co. He started his career at Nestle before becoming a brand manager for Hasbro.

He holds a bachelor’s degree in economics from Providence College and an MBA in international business from the Weatherhead School of Management at Case Western Reserve University.