Having an elevator pitch is handy but it shouldn’t be your go-to move. John DeRosa of SRS Distribution shares what sales reps should focus on when talking with customers.

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.

Company officials say the partnership of JJ Quality Builders with Kelly Roofing will help expand services and enhance customer experiences to customers in Florida and beyond.

The Storm Breaker tradename was acquired through the company’s acquisition of the Viking Products Group earlier this year and will promote silicone, SEBS, acrylic, and urethane coatings.

Elevate Commercial Roofing Systems appointed Kim Eckerman as vice president, Marketing and Communications, Americas, leveraging her 17 years of industry expertise to lead marketing across multiple brands.

With the school year starting, is it time to go back to the basics? Anna Anderson of Art Unlimited thinks so and has some marketing tips that could improve your business approach.

With a presidential election hogging the advertising space in most media, how does a contractor hope to get their name out? Marketing expert Anna Anderson has the answers in this episode of “Dear Anna.”

RAFTR Roofing + Exteriors has engaged the Atlanta-based public relations firm Trevelino/Keller to provide growth marketing, PR and creative services.