Atlas Roofing Corporation announced the promotion of Stephanie Daniels to national director of business development for the shingles and underlayments division.

In this newly created strategic national role, Daniels will oversee product development, SKU rationalization and accessory product growth, and will lead a cross-department committee focused on innovation, product management and operational efficiencies. She will take on the additional responsibility of leading the growth and evolution of Atlas Roofing’s professional contractor and loyalty programs.

Daniels joined Atlas in 2006 as a territory sales representative in Tennessee. In 2007, she relocated to Orlando, Fla., where she not only grew Atlas Roofing’s business in the state, but built a viable sales region as she rose in the ranks as district sales manager. As sales director for the Southeastern U.S. (her most recent role), she and her team earned multiple internal accolades for sales performance, including 2017 Region of the Year.        

“Stephanie has hired and mentored many of our rising leaders and she’s built a great sales team over the past decade,” said Stan Bastek, vice president of sales and marketing for Atlas. “The credibility with distribution in the Southeast has never been better, and the future is bright as Stephanie looks to pass the sales baton and take on a new challenge.”

With Daniels’ departure, the company will be reorganizing its sales regions, creating a North and South region, led by Sales Directors Darren Skaggs and Kevin Wilkie, respectively.

Daniels’ position officially begins Jan. 1, 2021. In the interim, she will be assisting Skaggs and Wilkie with a smooth transition in her region, as well as working on prioritizing projects and goals for her new department.