BELOIT, Wis. — Mule-Hide Products Co. Inc. has promoted Dan Conley to regional director for the Midwest.

In his new role, Conley will be responsible for achieving regional sales goals and will lead the region’s team of seven territory managers, who are the company’s primary points of contact with contractors, property managers, specifiers and roofing distributors.

The Midwest region includes Illinois, Indiana, Iowa, Michigan, Minnesota, part of Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.

Conley was named the company’s national business development manager last year and will continue serving in that role. He joined Mule-Hide Products in 2014 as business development manager for the Midwest region.

“Dan’s proven leadership ability, his deep knowledge of the roofing industry, and the strong relationships he’s built in the Midwest region make him ideally suited to lead us there,” said Managing Director Dan Williams.

Before joining Mule-Hide Products, Conley had an accomplished 20-year career in the hospitality industry. He has a bachelor’s degree in hospitality and tourism management from the University of Wisconsin-Stout in Menomonie, Wis.