Dear Anna: Three Goals for Your Next Trade Show

Setting goals for the next trade show can be the key to maximizing your time and getting results.

In this episode of “Dear Anna,” Art Unlimited CEO and marketing guru Anna Anderson explains how roofing contractors can make the most of their time at trade shows and other industry events. With the 2024 International Roofing Expo in Las Vegas just around the corner, Anderson said the place for roofers to start is with education.

“I have a strategic plan … to look at the educational sessions and identify who or what types of groups I want to meet in person, because that’s what I’m looking for, your face-to-face time,” she said. “Then, what is the pain point or item that I need to solve.”

She said an easy rule for any roofing contractor to follow is to plan to come away with three manageable takeaways.

“To me, if we’re effective in implementing three changes within our company’s ecosystem, that’s a win,” Anderson said.

Listen to the full episode here or download it from our Spotify and Apple Podcasts pages to listen on the go.

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Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

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