Technology is developing at breakneck speeds, from artificial intelligence to the social media platforms your audience uses. Understanding it all, let alone how to use it in marketing your roofing company, can make you feel out of control.

Anna Anderson, CEO of Art Unlimited, understands this plight all too well, which is why in our latest episode of “Dear Anna,” the marketing expert reminds roofing contractors of what they can control.

“The things that you can control is your brand, right? Your reputation, and making sure that you're doing the very best that's possible in the business and services that you provide,” Anderson said.

Even well-established companies that have identified those unique values and services should continue to do so, Anderson says, because the values you brought to the market five to 10 years ago aren’t always relevant to the modern market.

“I want to challenge everybody listening here is look at those three unique value propositions that you bring to the customer day in and out,” she said. “As a leadership team you are probably revisiting those uniques on an annual basis and if you aren't, you should be, and it might be more than three uniques, but those unique components need to be reviewed and analyzed.”

Anderson provides ideas and ways to reexamine these unique aspects, and from there, determining how to market yourself as the solution to your customers’ pain points.

Listen to the full episode here, or visit our podcast page and find us on Spotify and Apple Podcasts to download the episode.