Marketing - Articles - Page 5 | Roofing Contractor

Business Marketing

VIDEO: How to Get Accurate Marketing Information

Having marketing data you can trust is essential to evaluating ROI and generating new business.

August 10, 2023

In this brief video, roofing contractors can learn how to get accurate marketing data and use it effectively to attract new customers.

Podcast

Dear Anna: Don't Let Text Messages get Blocked as SPAM

Text messaging policy could result in higher fees or their text messages blocked if contractors don’t register

Chris Gray

August 4, 2023

One Comment

Art Unlimited CEO Anna Anderson shares critical information roofing contractors need to know about the 10DLC policy and how it affects your company’s text messaging.

Marketing News

O'Leary Roofing Enters Television Production Deal with ‘Viewpoint’

The Pennsylvania-based roofing contractor will produce an educational program for consumers using a short-form documentary format hosted by actor Dennis Quaid

Roofing Contractor Staff

July 28, 2023

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“Viewpoint,” a television program hosted by actor Dennis Quaid, has partnered with Pennsylvania-based O'Leary Roofing for a short-form educational segment called "Modern Roofing Solutions," aiming to provide consumers with insights on selecting a roofing contractor.

Podcast

Dear Anna: How do I Use GA4 and AI to Increase Conversions?

Learn about the latest analytics technology with marketing guru Anna Anderson

Chris Gray

July 19, 2023

3 Comments

Art Unlimited CEO Anna Anderson shares how the new Google Analytics platform, GA4, and its AI can shape consumer experiences.

Hiring News

Sales Alignment Welcomes Chris Key as Service Operations Expert

Commercial roofing-focused firm provides sales coaching and development

June 26, 2023

One Comment

Sales Alignment, a commercial roofing-focused company specializing in sales development and scaling operations, announced hiring Chris Key as a Service Operations expert.

Hargrove Roofing Channels ‘The Office’ in Celeb-filled Commercials

Chris Gray

June 2, 2023

No Comments

A Top 100 roofing contractor turns to comedy to stand out from the competition in competitive roofing markets.

RoofClaim.com Inks Deal with Florida Atlantic University College Athletes

FAU Final Four Stars sign NIL deal after rule change allows college athletes to earn compensation from likenesses and endorsements.

May 18, 2023

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In a first-of-its-kind deal with Florida Atlantic University, RoofClaim.com has inked a one-year NIL agreement with three FAU basketball stars to help in the company’s advertising and marketing efforts.

Sales Strategies

How to Differentiate a Roofing Business in the New “Feeling” Economy

Owens Corning consultant shares ‘emotional quotient’ insights to roofing contractors

May 1, 2023

3 Comments

Adam Bensman, the founder of The Roof Strategist podcast and selling system, shared insights with roofing contractors during the annual Owens Corning Roofing Platinum Conference.