One of the leading causes of attic ventilation problems is insufficient or incorrectly installed intake ventilation. To work efficiently an attic ventilation system must be balanced with intake and exhaust vents.

During a recent seminar in Toronto, I asked the group if anyone could tell me how they define “marketing.” I received an answer that was unlike any I’ve ever heard before. One of the participants said, “Marketing is making sure all of your employees know your company story and how they add value to the message.”

“Here we go again!” a residential contractor recently complained to me, and I couldn’t really disagree with him. On June 16, 2011, The Occupational Safety and Health Administration (OSHA) will be enacting yet another new residential fall protection compliance directive - STD 03-11-001.

The Occupational Safety and Health Administration (OSHA) has issued a new fall protection directive that will change the way roofing contractors handle residential construction projects.OSHA defines fall protection requirements for residential construction activities in 29 CFR 1926.501 (b)(13).

During one episode of the sitcom “Seinfeld” George Costanza made a profound observation about a product that had not seen any developments in his lifetime. “Everything else has changed. But toilet paper is exactly the same,” he says. “It’s just paper on a roll. And that’s all it will ever be.” 

With changes to the IRC and IBC attic ventilation codes coming in 2012 that will improve the performance of attics installed with a ridge vent, the time is right to review the basics of the ridge vent. 

Use the right type of attic vent for the right project and roofing contractors can expect efficient performance and energy savings from the attic ventilation system. But sometimes roofing professionals become frustrated because they’re stuck in one of the following traps they’d be wiser to avoid.

Every winter the threat of ice dams rears its ugly head. Ice dams hide potential problems that are unknown to most homeowners and often present an opportunity for roofing contractors to educate homeowners about the dangers that lie beneath the glistening icicles.

Matt Spanton, Vice President of Mastercraft Exteriors in Rockton, Ill., tripled his company’s sales in three years, and he credits new technology for helping increase sales and boost profits.