The new name, which will go into effect on Earth Day on April 22, reflects the evolution of the company and the critical new era of energy importance in our world.

BlueThread’s partner companies, Peak View Roofing, Revelation Roofing and Aspen Group, will operate while sharing the co-brand BlueThread Services.

The update includes a new, streamlined logo and visual appeal to contribute to TRI-BUILT's overall identity, making it easier for contractors to identify products.

The newly launched Westlake Royal Building Products offers brands in siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living.

The time had come to refresh Gulfeagle's original logo, which dates back to 1973 when Jim Resch founded the company, said President Brad Resch.

Here are some the smart things contractors do to make their businesses succeed, and tips on how to do those things if you aren’t already.

Sparked by COVID-19, Travis Hawkins and the team at Tri-County Roofing start their company rebrand while still focused on their strong foundation in South Carolina.

Mark Herbet, president and CEO of Incentive Solutions, shows how contractors can take advantage of incentives to help increase sales and build brand loyalty.

Charlotte Jones, Dallas Cowboys executive vice president and chief brand officer, will make history as the International Roofing Expo's first-ever female keynote speaker on Feb. 4.