Branding - Articles - Page 3 | Roofing Contractor

NRCA Plans Congressional Visits as Part of 'Month of Action' Heading into 2020 Elections

September 25, 2019

NRCA CEO Reid Ribble wants to place every member of congress that’s campaigning in a roofing contractor’s office next summer.

Rebranding in Roofing: More than Spin

Rick Damato

July 5, 2019

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Change is always on the menu in business and roofing is no exception.

Branding with Rooftop Logos

Rooﬁng Contractors Make Their Mark Visually on Projects

Alicia McMahon

June 19, 2017

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Anyone involved with installing a rooftop logo should have a solid knowledge of roofing and roof warranties.

Marketing and Branding are More About Perception than Logic

How can you create value outside of the actual craft part of the job?

Monroe Porter

November 1, 2016

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Every contracting experience is made up of two components. The actual technical part of the job, and the service or psychological part of the experience.

Building Professionals Give Top Rankings to Various CertainTeed® Products

April 20, 2016

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CertainTeed® building products are receiving a definitive thumbs up from building professionals through Builder magazine’s 2016 Brand Use Study.

Sika Corporation Launches New Brand Campaign in the United States

September 9, 2015

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The initiative highlights the breadth of Sika product offerings in concrete, waterproofing, roofing, flooring, sealing and bonding, refurbishment, automotive and industry applications.