Columns

RSS

 Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service. 

 When we think about “sustainable” or “green,” we tend to focus on the environmental aspects of sustainability, including key natural resources of energy, air, water and materials.  

 In prosecution of wage and hour violations, the stakes are getting personal.  

 Managing employees can be a very frustrating experience. 

The good news about the many issues we face in the roofing industry is that we will overcome most of them in time. I know because I have seen a lot of them come and go.

While it is not routine for me to use this space to tell you about other editorial features in the magazine, I just cannot contain my enthusiasm over our annual State of the Industry Report.  

Here is an idea to spark your 2012 profitability. Start selling to builders! 

 So many times salespeople and small business owners develop a sales process that is more about system than about connection.  

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.

Every year in the United States more than 3 billion square feet of nonresidential roofs are installed on new and existing buildings.